Yes, business establishments do ask our contact details while making purchases. So do the e-commerce websites. We Indians are so frank that we loudly make announcement of our mobile phone number so that not only the person sitting at billing counter but even the persons around us can note down the information if they so desire! No secrecy, we are Indians!! We are open hearted persons, that is our culture. We generally do not doubt others.
We need to change our habits consistently with the DPDP Act, 2023.
Once the law is put into operation, the business establishments will have to put up notices regarding the personal information they collect from customers, the purpose for which they collect information, and the duration they would keep this information. One obvious reason is to maintain long-term relationship with customers. We as consumers often receive promotional offers from business establishments where we have given our contact details. These contacts details precisely identify the customer and are also helpful in consumer dispute if it arises at a later stage.
We need to change our habits consistently with the DPDP Act, 2023.
Once the law is put into operation, the business establishments will have to put up notices regarding the personal information they collect from customers, the purpose for which they collect information, and the duration they would keep this information. One obvious reason is to maintain long-term relationship with customers. We as consumers often receive promotional offers from business establishments where we have given our contact details. These contacts details precisely identify the customer and are also helpful in consumer dispute if it arises at a later stage.
It is yet to be seen, up to what extent business establishments would be able to anonymise the information if they wish to maintain long-term relationship with the customers.
The DPDP Act is at infancy stage. Its interaction with consumer protection legislation, taxation laws, sale of medicines over the counter, etc. will gradually shape up the actual practice which both business establishments and customers have to follow. But certainly, both sides have to mend their ways.
The DPDP Act is at infancy stage. Its interaction with consumer protection legislation, taxation laws, sale of medicines over the counter, etc. will gradually shape up the actual practice which both business establishments and customers have to follow. But certainly, both sides have to mend their ways.
Data protection law
Click the link below to download PDF
2025-08-27-Data-Protection-Law
2025-08-27-Data-Protection-Law